More Than a Logo. A Turning Point.

Archway Group’s transformation began with a bold decision: to retire their former name, Archway Realty, and reintroduce themselves as Archway Group—signaling a new era of leadership, clarity, and elevated service. More than a name change, it was a strategic move to unify the team under a refreshed vision and position themselves as a standout force in their market. With a focus on attracting top talent, increasing production, and creating a brand their agents could proudly stand behind, they partnered with Studio 23 to build something that felt as polished and professional as the homes they were listing.

The result was a visual identity designed from the ground up—rooted in their core values, tailored to their audience, and aligned with the future they were building. The new brand didn’t just change how the market saw them—it changed how the team saw themselves. They felt like luxury agents. Confident, cohesive, and energized, they embraced the shift wholeheartedly, incorporating the new look and messaging across every touchpoint. That buy-in translated to results, with the team earning multiple production awards and solidifying their reputation as one of the top teams in their brokerage.